Green Claims Checker

No. It is a helper that finds words and phrases in your product texts that often appear in claims the Directive restricts, explains the rule and helps you keep track of your review. Whether a claim is lawful depends on the full presentation, the evidence behind it and the national law of the country where you sell. It is not legal advice; check the results with your legal adviser.

Not necessarily. The add-on only finds the terms on your lists. Claims made with other words, with images, colours or logos, in category or CMS pages, in e-mails or on packaging are not checked.

Member States had to adopt their national measures by 27 March 2026 and apply them from 27 September 2026 (Directive (EU) 2024/825, Article 4). The national laws apply, not the Directive itself; their wording and penalties differ by country.

No. Annex I point 4a prohibits a generic environmental claim for which you cannot demonstrate recognised excellent environmental performance relevant to the claim (the EU Ecolabel, an officially recognised EN ISO 14024 type I ecolabel, or top environmental performance under other Union law). A claim is also not generic when its specification is given in clear and prominent terms on the same medium. That is why each finding can be accepted with evidence, and why a figure in the same sentence lowers the severity.

Annex I point 4c prohibits claiming, based on the offsetting of greenhouse gas emissions, that a product has a neutral, reduced or positive impact on the environment in terms of greenhouse gas emissions. Recital 12 says such claims may only rest on the actual lifecycle impact of the product. The add-on reports these terms as high; if your claim is based on the product's own lifecycle impact, accept the finding with that evidence. Advertising investments in climate projects is not prohibited as such, as long as it is not misleading (recital 12).

It is listed as Recognised (severity info), not as an open finding, because "EU Ecolabel" is on the allow-list as a label established by a public authority (Regulation (EC) No 66/2010). Add your licence number as evidence in the allow-list. The allow-list does not check that a particular product holds the label.

Add it to the allow-list as a recognised label with the scheme name and your licence or certificate number. Annex I point 2a allows sustainability labels that are based on a certification scheme (third-party verification with public terms meeting the criteria of Article 2, point (r), of the UCPD) or established by public authorities. The add-on does not check whether a scheme meets those criteria.

The default list reports "green" alone as low severity, and the allow-list contains common colour and food phrases ("dark green", "green tea"...). Add your own context phrases, or disable the term for your catalog. Phrases such as "green choice" or "go green" stay high.

No. The proposal for a Green Claims Directive has not been adopted. The add-on refers only to Directive (EU) 2024/825 and the Unfair Commercial Practices Directive as amended by it.

No. The add-on works in the admin and vendor panels only and adds nothing to the storefront.

Every active language of the store. The default terms are English and apply to every language; add terms for your other languages in Term lists. The add-on's own interface is in English.

Scans run in batches from the admin page or the cron job, never on storefront requests. A catalog of a few hundred products is checked in seconds; large catalogs are scanned over several cron runs.

Imported products are queued and checked by the cron job; they are not held automatically. The moderation applies when a vendor saves a product in the vendor panel or activates it in the product list.

The add-on tables: term lists, allow-list, findings with their evidence, and the scan history. Export the term list and the findings first if you want to keep them. Product texts are not changed.